We know that it can be tough, finding care for a loved one, or taking care of them yourself. So we offer our end users a blog with information on care giving, choosing a community, senior living and care news and just for fun!
Online advertising with big sites, like Google, Facebook, Bing, and others can be a bit intimidating. From the many terms like remarketing, retargeting, native advertising & acronyms like SEO, SEM, PPC, CPA, SERP, etc.. many small business owners and scared away from online advertising options. I was asked to speak…
Seniors like being active. Staying in a room doing nothing, or just watching TV, gets dull for anyone. For some, it feels like being grounded by their parents. Take initiative and get the ball rolling on your planner. Some activities you might like to consider are: Karaoke – music has…
Traffic in August was up 6% to almost 50,00 sessions, with organic up 8% (75% of traffic). Mobile traffic is up 5% to almost 16,000 sessions/month. We also saw the second straight month of big increases to Information Request Forms (up 23%), Brochure Views (up 9%), Virtual Tours (up 151%)…
Last week at New LifeStyles, we had our big end of Summer activity, the Labor Day bowling outing. It’s a great time to bring everyone together outside the office, mark the end of summer and laugh and cheer at the antics on the lanes. We made it even better by turning…
Advances: How to Measure Daily Success in Senior Living Sales 5 Reasons Why Veterans Overlook the Aid and Attendance Pension Nutrition for Seniors: 5 Steps to Improve a Senior’s Nutritional Health Trends Revolutionizing Senior Housing Design and Construction
Carlene Motto is the Chief Marketing Officer for Belmont Village Senior Living. She oversees the sales department, marketing department and product management, which includes their memory program component. “My roles and responsibilities are understanding the unique needs of our residents and families and what’s important to them from a customer…
You Need to Keep Track of Dollars You are Losing with Every Empty Unit The Importance of Tracking Satisfaction Levels in Skilled Nursing Communities How Do Concierge Aging Clients Transform a Geriatric Care Manager’s Bottom Line?
Marketing is an integral part of any business and most senior living communities cannot thrive without proper marketing strategies. There are different approaches given to marketing and advertising activities, depending on the nature and size of your business. Budgeting appropriately for these activities is the key to success. Below are…
The Voice of the Resident: Why the Senior Living Industry Should Listen Want More Event Conversions? Here’s How. The Evolving Landscape of Post Acute Care Markets
Times change, and if you really look around, you’ll find that more seniors are tech-savvy and up-to-date with the latest innovations, such as phones, computers and more. Marketing to seniors takes creativity and preparation for knowing what they want. They like connection to the inside and outside world. They want…