About Us

Our Mission Statement

New LifeStyles will be “The Source for Seniors”, providing comprehensive, quality information on senior residences and care options. This information will be available, free to all that need it. We will lead the market by maximizing quality and advertising exposure for our partners.

Core Values


We will provide an enjoyable working environment where individual’s ideas and concerns will be heard and respected. The environment will be teamwork oriented. We will continually provide resources for the development of all employees.


We will provide the highest-quality products and services to our partners while operating ethically with all companies and individuals.


We will invest wisely in the future, looking for opportunities to add products and services that will benefit our partners and New LifeStyles.

The New LifeStyles Story

While looking for care in the Dallas area for his mother, Les Blaser realized there weren’t any reliable sources of information on senior housing available. He then started a small newsletter for Dallas area hospitals listing the nursing homes in the Dallas area. The idea blossomed into the first New LifeStyles guide, published in 1987 for Dallas, TX. Les and his wife Renee, then started working on other Texas area guides including Ft. Worth, then on to Southern California. Thirty years later, we publish 24 guides for metropolitan areas in the U.S.

New LifeStyles guides are complimentary to the public and distributors. They can be ordered at www.NewLifestyles.com or by calling 800-869-9549.

New LifeStyles Online went live in 1995 as one of the first senior housing sites on the internet, another vision of Les Blaser. It is designed for seniors, their families and friends, social workers, case managers, physicians, and anyone else interested in searching one place for nationwide senior living options. New LifeStyles Online houses a database of all state licensed senior communities, home health & hospice agencies nationwide, plus other non-licensed communities and senior products & services. You can view basic information on these companies, contact them through e-mail forms, get more information on them by linking to their sites, take an online tour of communities, download a brochure and more!

Let us help you by giving you the information you need to make an informed decision.

More Offerings

In 2007, New LifeStyles acquired the provider web site division from AssistGuide. We now host more than 300 websites focusing on senior-oriented businesses, but also including sites for child care providers, physicians, landscaping design, retailers, national associations and more. To learn more about our website design, hosting, and other online services, please see our web design page or contact us.

For those using a mobile device, we offer a mobile site designed for easy searchability and ordering. Just visit www.newlifestyles.com on your smart phone to be directed to the mobile site.

New LifeStyles continues to offer the public and our clients more options. Let us know how we can help you.

Press Releases