We know that it can be tough, finding care for a loved one, or taking care of them yourself. So we offer our end users a blog with information on care giving, choosing a community, senior living and care news and just for fun!
We are excited to announce that from the beginning of March thru the beginning of June, the New LifeStyles guide to Senior Living and Care will be available at Shaw’s, Stop & Shop’s and Market Basket locations throughout Boston and the surrounding areas. This pushes the number of guides distributed…
Newsletters are informational pamphlets that inform seniors and their families about the updates and other great things going on in your community. These brochures can be emailed, printed or web based. We not only want to keep our residents happy, in the senior living industry, but the family members of…
Providers of aging services face challenges posed by continual shifts in technology, consumer behavior and search engine algorithms as they evaluate their approach to digital marketing. As a CEO, VP of Marketing or Sales, or Director of Marketing, anticipate that marketing will continue to become more complex. Your organization’s expectations…
When you look at your community or service providing company and compare it to yesterday’s game, are you the Patriots or the Falcons? If you’re the Falcons, you were doing great with a high census or strong customer base, succeeding in providing a quality service, making a lot of smart…
Marketing CCRCs to the Next Generation of Retirees 4 Reasons “We” vs. “They” is So Important Social Media Policy: What Your Company Needs to Include YARDI Senior Living Suite
Today’s seniors are inundated with marketing specifically designed to catch their attention. But what do seniors really want? Simply stated, today’s senior is probably looking for reliable goods and services and excellent customer service. Reflecting back to how things were 50 years ago gives us a vantage point for the…
The Purpose Driven Employee You Say You’re Successful? Okay, Define “Successful” People with Dementia Need More Support to Manage Their Medication Spousal Caregiving: What We Can Do to Help CMS Reports ‘Sharp’ Drop in Avoidable Hospitalizations Among Long-Term Care Residents
“I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win win situation,” Bo Bennett. Most senior care business directors and owners have one goal: find new residents and clients. However, though finding customers can happen without planning and direct…
This One Simple Sales Adjustment Got More Move-Ins 7 Basics of Marketing for the New Home Care Owner Digital Strategy and Content Planning for 2017 5 Steps to Kickstart Your Account-Based Marketing Program Living with Alzheimer’s Film Project: “Norrms”
For years, the retirement industry has focused on the Baby Boomer population and has anticipated the changes they would bring to senior living complexes. Boomers are here, and they are somewhat a surprise to developers and housing providers. Instead of a focus on opulent surroundings and a relaxing ambiance, today’s…