There is fierce competition among senior communities and care providers to provide the best there is to offer in senior living. Seniors today are not only looking for a safe, clean, and welcoming environment where they have assistance with activities of daily living. This may have precipitated the move, but seniors want amenities. Once a senior and their adult children have established that a community is up to par on atmosphere, well-trained staff, and safety measures, that is when the competition begins.
Attracting Senior to Your Senior Community
Dining Options for Seniors
One of the most important things you can offer is an enjoyable dining experience. Ensure that you have delicious food with meal options. Serve savory meals that are pleasing to the eye. Everyone appreciates a well plated, garnished meal. Spacious dining areas with nice linens, centerpieces, and soft music creates ambiance. Scheduling prospect tours during a meal gives you an edge over your competition. Always have a table set for guests, and invite them to sit down for a meal. Offer a variety of refreshments, accessible to residents, in between meals. A delivery service is a must for residents who are feeling under the weather, or who choose to dine in their apartment.
Keeping Seniors Active
Today’s seniors want to remain active. It is imperative that you provide your clients a calendar packed with diverse activities. Make sure to have enough activities that there will be something for everyone to enjoy. Morning exercise, afternoon walking club, gardening, playing a Wii, and dance for seniors are good ways to keep them moving. Board games, movie night, social hours, and pet therapy are favorite activities in many senior communities. Invite residents to help decorate the common areas for holidays. Play different types of music that were popular in their youth. An on-site hair and nail salon, or visiting beautician will be an added benefit to your residents as well.
Providing Transportation for Seniors
Providing transportation services, so that your clients will not have to rely on friends and family to take them to appointments, or drive themselves, is appealing to many families. You will need to ensure that you have a safe, comfortable, well-maintained vehicle that is easy for seniors to get in and out of, and provide a calendar for scheduling transportation. Remember that Uber & Lyft can also help if your drive & vehicle are busy.
If your community provides the above amenities, presented by a helpful and friendly marketing staff, you will find yourself at the top of your competition. Most importantly, you will enjoy a full house of happy residents.
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