We know that it can be tough, finding care for a loved one, or taking care of them yourself. So we offer our end users a blog with information on care giving, choosing a community, senior living and care news and just for fun!
Preparing for 2018 is underway, finished or being put off. We are heavy into our 2018 cycle of guides and talking to many of our clients and future clients about next year’s marketing. However, we still have a number of guides to work over the next three months. Please make…
In An 88% Occupancy World Is 98% Possible? Skilled Nursing Facilities, The AHCA And Medicaid What Harvey Is Teaching the Health Care Sector About Managing Disasters Be Sure to Secure a License to Show Movies in Your Community
There is fierce competition among senior communities and care providers to provide the best there is to offer in senior living. Seniors today are not only looking for a safe, clean, and welcoming environment where they have assistance with activities of daily living. This may have precipitated the move, but seniors…
New LeadingAge Workforce Innovators Podcast Now Available Is “No News is Good News” Really the Right Way to Approach Marketing Skilled Nursing? Using a Responsive Digital Strategy to Target Your Healthcare Prospects, Adult Children, and Referral Sources Trend Continues of Senior Living Providers Going into Home Health Care Catered Living…
Online advertising with big sites, like Google, Facebook, Bing, and others can be a bit intimidating. From the many terms like remarketing, retargeting, native advertising & acronyms like SEO, SEM, PPC, CPA, SERP, etc.. many small business owners and scared away from online advertising options. I was asked to speak…
Seniors like being active. Staying in a room doing nothing, or just watching TV, gets dull for anyone. For some, it feels like being grounded by their parents. Take initiative and get the ball rolling on your planner. Some activities you might like to consider are: Karaoke – music has…
Traffic in August was up 6% to almost 50,00 sessions, with organic up 8% (75% of traffic). Mobile traffic is up 5% to almost 16,000 sessions/month. We also saw the second straight month of big increases to Information Request Forms (up 23%), Brochure Views (up 9%), Virtual Tours (up 151%)…
Last week at New LifeStyles, we had our big end of Summer activity, the Labor Day bowling outing. It’s a great time to bring everyone together outside the office, mark the end of summer and laugh and cheer at the antics on the lanes. We made it even better by turning…
Advances: How to Measure Daily Success in Senior Living Sales 5 Reasons Why Veterans Overlook the Aid and Attendance Pension Nutrition for Seniors: 5 Steps to Improve a Senior’s Nutritional Health Trends Revolutionizing Senior Housing Design and Construction
Carlene Motto is the Chief Marketing Officer for Belmont Village Senior Living. She oversees the sales department, marketing department and product management, which includes their memory program component. “My roles and responsibilities are understanding the unique needs of our residents and families and what’s important to them from a customer…