We know that it can be tough, finding care for a loved one, or taking care of them yourself. So we offer our end users a blog with information on care giving, choosing a community, senior living and care news and just for fun!
When you look at your community or service providing company and compare it to yesterday’s game, are you the Patriots or the Falcons? If you’re the Falcons, you were doing great with a high census or strong customer base, succeeding in providing a quality service, making a lot of smart…
Marketing CCRCs to the Next Generation of Retirees 4 Reasons “We” vs. “They” is So Important Social Media Policy: What Your Company Needs to Include YARDI Senior Living Suite
Today’s seniors are inundated with marketing specifically designed to catch their attention. But what do seniors really want? Simply stated, today’s senior is probably looking for reliable goods and services and excellent customer service. Reflecting back to how things were 50 years ago gives us a vantage point for the…
The Purpose Driven Employee You Say You’re Successful? Okay, Define “Successful” People with Dementia Need More Support to Manage Their Medication Spousal Caregiving: What We Can Do to Help CMS Reports ‘Sharp’ Drop in Avoidable Hospitalizations Among Long-Term Care Residents
“I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win win situation,” Bo Bennett. Most senior care business directors and owners have one goal: find new residents and clients. However, though finding customers can happen without planning and direct…
This One Simple Sales Adjustment Got More Move-Ins 7 Basics of Marketing for the New Home Care Owner Digital Strategy and Content Planning for 2017 5 Steps to Kickstart Your Account-Based Marketing Program Living with Alzheimer’s Film Project: “Norrms”
For years, the retirement industry has focused on the Baby Boomer population and has anticipated the changes they would bring to senior living complexes. Boomers are here, and they are somewhat a surprise to developers and housing providers. Instead of a focus on opulent surroundings and a relaxing ambiance, today’s…
Do you want to get people passionate about your community and passionate about passing the word along that you are a community that is caring, compassionate and worthy of consideration for their loved ones? Get face-to-face once in a while. “How” you say? Try and get out in the community…
Sessions in March were up 10% over last month to almost 52K. – Organic traffic is 77% of it (up 12% M/M) – Links to client sites were up 3% M/M – Views to digital guides were up 18% M/M – Mobile traffic up 12% M/M So get your…
When you first hear that a prospective client is interested in moving to your senior living and care community, it’s very tempting to respond with urgency. After all, you know everything there is to know about your community, its amenities and advantages. It is important to resist this temptation and…