Even though you might not think about seniors when you think about social media, the truth is that it can be a powerful method to reach new seniors to fill up your retirement community. You could really be missing out if your community is not active on at least one site.
Here are some more reasons why your retirement community needs to be on social media.
Social media is free to get started and use. Free advertising can only be a good thing. You can start your business profile for free to begin posting and tweeting away. In fact, you can even start to build relationships with others without spending a dime!
You should be on social media to stay ahead of the competition. If you are not on social media (and others are), you are going to lose out to those who are online. When making decisions, people are looking online for social media profiles, as well as reviews. This also helps to make your business look more legitimate.
If you decide to spend a little money with paid advertising, you can really target those that you want to. By targeting older people and their families, your advertising dollars can be spent more wisely. You may also want to advertise to caregivers who may be overwhelmed trying to keep their loved ones home. They just might change their mind.
Though social media marketing may feel like a waste of time, it is not. In fact, you need to be on it simply because your competition is. If you are not, your community won’t feel as real as some of the others who are posting things regularly!
The best part of social media is the cost. It is free to get started. If you do decide to try paid advertisements, by targeting the right people, you don’t have to worry about wasting any money. In fact, you will see results pretty quickly for even just a few dollars.