Your first contact with a prospective customer may not generate a sale. This is a fact, and when it comes to marketing communities for seniors, the decision process is rarely immediate.
The first time a senior or the caregiver comes to your site, they may not be ready to take that next step. They may be just beginning to consider retirement living or an assisted living community. It may be weeks, months or even years before they seriously pursue selecting a senior living community.
- This is Why Email Marketing is So Important
When someone shows interest in your site, it’s imperative that you collect their email address. They may feel good about what you’re offering, but if they aren’t ready yet, there’s a good chance that by the time they are, your community is long forgotten. It’s important that you start building a relationship with them via email marketing.
- Building Your List
You can build your list by practicing good inbound marketing techniques. Blogging, social media and offering an incentive in exchange for an email signup are a good place to start.
Be sure to offer value in the form of an eBook or other informative download. Send a series of welcome emails and then keep in touch. This is how you stay top of mind, so that in a few weeks or a few months, when they are ready to take the next step, you’ll be the first one they reach out to.