Options for seniors seeking living facilities beyond retirement range in levels of care, from independent living and Over 55 apartments, to continuing care and hospice. Current trends are changing the way industry providers market to the senior community and their families.
In an article dated January 27, 2019, from Senior Housing News, one crucial trend was found in this survey. Seniors today desire and have the ability to remain independent in their own homes. As older adults have become adept at, and have access to, the technology that allows them to have groceries delivered and wearable devices that monitor their health. As a result, they less likely to seek outside living arrangements, they are more likely to stay in their own homes longer. When marketing to seniors, it could be important to note these trends as they may have the effect seniors (and their loved ones) feel better about remaining in their own homes longer.
When maintaining a larger home becomes more difficult, many seniors still prefer smaller apartments. Apartment communities designated for the over 55 age bracket are growing. A designated over 55 apartment is smaller, equipped for the use of wheelchairs if needed, built with elevators on upper floors, provide social gatherings to interact with other over 55 tenants and occasional outings.
Another opportunity has arisen for senior living providers as Medicare Advantage plans will begin to cover and reimburse for services that seniors had paid out of pocket in the past. According to this article, Medicare Advantage plans will allow some of the costs for more in-home services, including a senior’s own home or in more advanced senior housing settings.
The landscape for senior living providers is changing as today’s seniors are more active and health conscious. They place importance on eating healthier, want to be vibrant and live longer. Many opportunities exist for senior living providers to capitalize on these trends in 2019 and beyond.