Doug Fusella

Where is your next resident/client coming from?

This is a question we ask ourselves everyday as we look to build the best marketing package for our clients.  The more new avenues are opened, the more the answer is a solid EVERYWHERE.

–         From a recent hospital stay where it has become apparent a change in a care plan or housing situation is needed.

–         From a doctor’s office after another issue has cropped up

–         From the mobile phone of an adult child concerned about their mom or dad

–         From the internet where a senior, their family or a professional is finding the next phase of a senior’s life

–         From a pharmacy, grocery or church where someone found a copy of a senior housing and care guide and it provoked thought on the need for change

–         From a car where a family with a declining father is checking out communities they found in a guide or online and they stop by.

In other words, you have to be prepared in every phase of your marketing plan, from making sure you are visible in all these advertising mediums to having a fool proof system when you receive a call, online inquiry or drop in.

For 2018, more than ever, New LifeStyles is the place to start, as you can hit all these sources with just one investment for as low as $75 per month.

IF NEEDED, we can defer billing until 2018!

Currently, we are working on the following guides:

St. Louis

Kansas City

San Diego

Fort Worth

Houston

All have great distribution and most are in the top 15 of our nationwide search markets.

We have recently made changes that will increase the focus on our paid advertisers, eliminating phone numbers for non-advertisers in the print guide.  So, it’s a great time to come on board.

Please contact us today for more information on our upcoming guides, 2018 media kit and rate card, our web site and/or a new site for you.

It will make an impact now and over time!  Contact us immediately to get started and your site will be live for 2018 or before

Thanks, Doug

Budgeting is underway, include New LifeStyles!

October Happenings

Preparing for 2017 is underway, finished or being put off. We are heavy into our 2017 cycle of guides and talking to many of our clients and future clients about next year’s marketing. However, we still have a number of guides to work over the next three months.

Please make sure we are in your budget. If you contact us now to let us know, we will give you the rest of the year online for free equal to any online component you are purchasing for 2017.

2017 rates are set, so call for a media kit and pricing for print, online and mobile advertising in one great package. We are also brainstorming on new benefits for our clients and better ways to do business.

If you need a new web site, let us know now, as it will be FREE with the purchase of full or half page advertising with New LifeStyles for one year (as always, some restrictions apply, but this is a great package for the start-up or independent community or company)

Our web team is taking great new sites live every week and can have your site up and running within a month.

Currently, we are working on the following guides:

New Jersey

Los Angeles Area (our largest distribution)

NY Metro and surrounding

Chicago

Along with great distribution, searches on NewLifeStyles.com continue to grow, year on year.

Please contact us today for more information of our upcoming guides, 2017 media kit and rate card, our web site and/or a new site for you.

If you haven’t started on your 2017 budget, don’t worry, you’re not alone.

Cheers, Doug

Dog Days

DogDaysofSummer

We are based in Dallas and this time of year really personifies the dog days of summer. Its really hot, been hot for a few weeks and we still have to get through August. Sometimes there are dog days in our industry. You have a few move-outs in the same time frame and filling them is not going well. You are putting in your best efforts, doing everything right, but things go slowly. What do you do? Get discouraged and lose your energy or redouble your efforts and make sure that you and your marketing team/materials/strategy are not the reason?

The latter is hopefully the answer. Fall is coming and that’s a great time to accomplish your goals for the rest of the year. To take charge in your community or with your care providing business and prospect through all of the available channels. Print is still a very viable option, as studies show people, especially older demographics put more trust in what they see in print. Of course, you have to have a web presence, utilizing 2-3 online senior housing and care sites and having your web site up to date.

It’s a big job, but by working with us here at New LifeStyles you can accomplish all of this and more. Contact us today to learn about advertising packages that include a new web site. It truly is one stop shopping with a company with 30 years in the industry and a portfolio of over 300 web sites.

Need motivation?? Mention this blog and get 50% off a new full or half page ad (if you haven’t been in the guide for at least one year). It will be a great decision and we’ll have you up on our site in 24 hours.

Currently, we are working on the following guides:

Nevada

Atlanta

All have great distribution and excellent online traffic. Our site, continues to perform well, with a 50% increase in traffic and improvement in all quality traffic numbers.

Please email us today for more information on our guides to senior living and care, our web site and/or a new site for you. In the meantime, drink plenty of fluids and stay positive! Doug

2016 is Half Over??

July2016Calendar

Or, should we say that we still have half the year to make it even better?

How are things for your community or agency? Hopefully, it was been a great 2016 to date. But, there are a number of providers in the industry that are struggling to keep their census up or return it to the successful levels of the past 2-3 years. The difference between 79% full and 83% full for a larger provider could be the difference between turning a profit and operating at a loss.

We at New LifeStyles really understand this. We have had many clients come and go and then return as they battle budget shortfalls and census roller coasters. Don’t give up on your marketing dollars when times get tough, just spend them smarter. If you are looking at needing to spend less, call or e-mail us. If you are a new client, we will work with you on rates to fit your budget, especially in the short run, as we want to prove ourselves and be a long time partner for you.

Contact us today for rates and if they don’t fit, tell us what does and we will design a program to meet your needs.

What do you get from New LifeStyles?

* Extensive distribution in your community aimed at your demographic

* Leads from qualified seniors and families

* Over 60,000 people searching NewLifeStyles.com every month for senior living and care

* A Mobile site with full search capabilities that can lead people right to your door

* An online version of every guide for those who don’t have time to wait for the print version.

Oh, is this the year you need a new web site in order to be up to date and mobile responsive? Our web design group has over 350 sites live in your industry with no big upfront payments, just manageable monthly payments starting at $59 which includes great service and fresh designs.

These area guides are currently in progress, call or email today for information:

San Antonio

Sacramento

Austin

Washington DC

Nevada

The second half of this year is hugely important, helping to build momentum for 2017. I am personally waiting for your call and will figure out some way to help you. Thanks! Doug

(Call me direct at 877-519-1683 or e-mail Doug@newlifestyles.com)

Summer Fun – New LifeStyles Way

Graduations are happening everywhere, traffic is lightening up and vacation season is under way.  Its summertime and we all want to relax a bit, enjoy the sun and have some fun.

How can we help? Well, we are always here to help you get more views to your marketing materials, more calls and more clicks to you placement on NewLifeStyles.com.  But, how about a little extra incentive!

  1.  How abouta full page at half page rate in a New LifeStyles publication for new advertisers or past advertisers that have been out for two editions?

  2. Maybe a free online addition for existingclients (up to a $90 value), just mention this blog.

  3. Once again for the new or past advertiser community offering two levels of care – two listings for the price of one.

  4. Virtual tours and photo shoots are usually bestthis time of year, with a lot of greenery and spring cleaning and enhancements!  Mention this blog and receive a $100 discount.

  5. Have some extra time to focus on your website?  You can get a website analysis for free and 10% off the website package of your choice.

Just call or e-mail us by 6/20 to take advantage and make summer even better!  With many new clients and communities added over the last few months, this is the perfect time and perfect deal start setting the table for new residents and clients for the 2ndhalf of the year.

The following guides are in progress and publishing during the summer:

Dallas

Alabama

Southeastern Pennsylvania (Philadelphia)

Boston

San Antonio

Sacramento

Austin

Feel free to ask about circulation and web search statisticsfor these markets.

Please contact us today for more information of our upcoming guides, 2016 media kit and rate card, our web site and/or a new site foryou.  Enjoy your summer and let New LifeStyles make it even better!

Thanks!   Doug