Doug Fusella

Happy New Year, here’s to a great 2018!

It’s been a slow start to the year, with last week seeming like its still a holiday, but today it felt like time to get 2018 off and running.  Most budgets have been set and while time is still being used to wrap up 2017, most energy is spent figuring out the best way to spend your dollars in 2018 and make the best of your community.

If you are trying to market a senior community (communities) or a senior care provider, it’s a never ending challenge.  Limited dollars, high expectations and immediate needs.  New LifeStyles has been part of your solution since 1987 and we have evolved to meet the needs of today’s senior living and care community.

What do you get from New LifeStyles in 2018?:

  •         Extensive distribution in your community aimed at your demographic
  •         Leads from qualified seniors and families
  •         A new web site aimed at maximizing its clients return on investment.
  •         A Mobile site with full search capabilities that can lead people right to your door
  •         Changes in the guide to better feature our paid advertisers.

All of this for one cost that will meet your budget.  Oh, is this the year you need a new web site in order to be up to date and mobile responsive?  Our web design group has over 350 sites live in your industry.

These area guides are currently in progress, call or email today for information:

Sacramento

Austin

Nevada

Atlanta

Get started the right way in 2018 with New LifeStyles.   I am personally waiting for your call and will figure out some way to help you.

Thanks!   Doug

(Call me direct at 877-519-1683 or e-mail Doug@newlifestyles.com )

DF

Merry Christmas to You

Christmas Tree

As a thank you for those that follow our blog, we are giving away (no strings attached, except you provide the materials), to new clients only, the following to the first three responders:

  1. A Full Page ad in any guide (no listings)
  2. A Half Page ad in any guide (no listings)
  3. A Quarter page listing with graphic in any guide

To all others, these blog only specials for new clients:

  • 50% off a full or half page
  • Two listings for the price of one
  • 50% off an online featured listing package
  • 25% off a new, custom web site

Just email Doug@NewLifeStyles.com by 12/22 to take advantage and make the start of 2018 a great one for your community or senior related company! Like many new clients and communities added over the last few months, this is the perfect time and perfect deal to start your 2018 quest for more residents and clients.

In December, the following guides are in progress and publishing in early 2018:

Dallas

Southeastern Pennsylvania (Philadelphia)

Boston

Alabama

San Antonio

Sacramento

Austin

Feel free to ask about circulation and web search statistics for these markets.

Please contact us today for more information on our upcoming guides, a new site for you, & a 2018 media kit and rate card. Here at New LifeStyles we wish you a fantastic holiday season and a very prosperous 2018.

Cheers, Doug

Budgeting time, include New LifeStyles

 budgeting

 

Preparing for 2018 is underway, finished or being put off.  We are heavy into our 2018 cycle of guides and talking to many of our clients and future clients about next year’s marketing.  However, we still have a number of guides to work over the next three months.

Please make sure we are in your budget.  If you contact us now and sign an agreement, we will give you the rest of the year online for free equal to any online component you are purchasing for 2018.

2018 rates are set, so call for a media kit and pricing for print, online and mobile advertising in one great package.

There are SIGNIFICANT new benefits coming for advertisers, so time to get with New LifeStyles.

If you need a new web site, let us know now, as it will be FREE with the purchase of full or half page advertising with New LifeStyles for one year (as always, some restrictions apply, but this is a great package for the start-up or independent community or company)

Our web team can have your site up and running within a month.

Currently, we are working on the following guides:

New Jersey

Los Angeles Area (our largest distribution)

NY Metro and surrounding

Chicago

St. Louis

Kansas City

San Diego

Tarrant County/Fort Worth Area

Along with great distribution, searches on NewLifeStyles.com continue to grow, year on year.

Please contact us today for more information on upcoming guides, 2018 media kit and rate card, or information on the web site and/or a new site for you.

If you haven’t started on your 2018 budget, don’t worry, you’re not alone.

Cheers, Doug

Bowling into Fall

Bowling for Harvey Relief

Last week at New LifeStyles, we had our big end of Summer activity, the Labor Day bowling outing. It’s a great time to bring everyone together outside the office, mark the end of summer and laugh and cheer at the antics on the lanes.  We made it even better by turning it into a fund raising event for Hurrucan Harvey Relief.

We will be working hard this fall, with new goals and prepping for 2018, so its nice to have a team building exercise tokick it off.

What are your goals for the fall?  Increase traffic to your site and community?  More qualified leads?  Improve your web site or get it noticed?  Start planning for 2018?

New LifeStyles can help with all of these.  Our 2018 rates are set, so call for a media kit and pricing for print, online and mobile advertising in one great package.

Is you web site more than three years old, is it mobile friendly?  A new site with a similar look on a more dynamic platform is what you need, call us today for a quote.

Currently, we are working on the following guides:

SF Bay Area

Pittsburgh

South Florida

Orange County/Riverside

New Jersey

All have great distribution and excellent online traffic.

Please contact us today for more information of our September guides, our website and/or a new site for you. In the meantime, mix in some bowling with your team, its always a great time.

Doug

Spring into Fall

End of Summer

The signs of summer winding down are upon us.  The first fake NFL game has been played, kids are making the trek back to college, back to school sales are everywhere and the last few vacations are being taken. After Labor Day, it seems like everyone gets intensely focused back on work and their companies.

It is a great time to accomplish your goals for the rest of the year.  To take charge in your community or with your care providing business and prospect through all of the available channels.  We all know that census is a real struggle and advertising dollars are at a premium.  You have to make the right decisions now and going forward into 2018.

Print is still a very viable option, as studies show people,especially older demographics put more trust in what they see in print.  Of course, you have to have a web presence,utilizing 2-3 online senior housing and care sites and having your web site up to date.

It’s a big job, but by working with us here at New LifeStyles you can accomplish all of this and more.  Contact us today to learn about advertising packages that include a new web site.  It truly is one stop shopping with a company with 30 years in the industry and a portfolio of over 300 web sites.

Need motivation??  Mention this blog and get 50% off a new full or half page ad (if you haven’t been in the guide for at least one year).  It will be a great decision and we’ll have you up on our site in 24 hours at no cost.

Currently, we are working on the following guides:

Nevada

Atlanta

SF Bay

Pittsburgh Area

Miami/South Florida

All have great distribution and excellent online traffic.  Our site, continues to perform well, with a 50% increase in traffic and improvement in all quality traffic numbers.

Please contact us today for more information on our guides to senior living and care, our web site and/or a new site for you.  In the meantime, drink plenty of fluids and stay positive!  Doug

Summer’s Here and the time is Right

Summer

Graduations are happening everywhere, traffic is lightening up and vacation season is under way. Its summertime and we all want to relax a bit, enjoy the sun and have some fun.

How can we help? Well, we are always here to help you get more views to your marketing materials, more calls and more clicks to you placement on NewLifeStyles.com. But, how about a little extra incentive!

1) How about a full page at half page rate in a New LifeStyles publication for new advertisers or past advertisers that have been out for two editions?

2) Maybe a free online addition for existing clients (up to a $90 value), just mention this blog.

3) Once again for the new or past advertiser community offering two levels of care – two listings for the price of one.

4) Virtual tours and photo shoots are usually best this time of year, with a lot of greenery and spring cleaning and enhancements! Mention this blog and receive a $100 discount.

5) Have some extra time to focus on your web site? You can get a website analysis for free and 10% off the website package of your choice.

Just call or e-mail us by 6/23 to take advantage and make summer even better! With many new clients and communities added over the last few months, this is the perfect time and perfect deal start setting the table for new residents and clients for the 2nd half of the year.

The following guides are in progress and publishing during the summer:

Dallas

Alabama

Southeastern Pennsylvania (Philadelphia)

Boston

San Antonio

Sacramento

Austin

Feel free to ask about circulation and web search statistics for these markets.

Please contact us today for more information of our upcoming guides, 2017 media kit and rate card, our web site and/or a new site for you. Enjoy your summer and let New LifeStyles make it even better!

Thanks! Doug

May Day

May Day

May 1 can mean many things to many people. Here are a few and how they may apply to your community/company:

May Day – International Worker’s Day, how is the morale with your staff? How is turnover? When I talked to families, professionals, etc. about communities, the number one thing discussed is the staff. In my mind it is by far the key to growing and maintaining a community. Make sure you take time this May Day to make notes on your strengths and weaknesses. If your team is a strongpoint, point it out to prospective residents – low turnover, happy faces, caring people

May Day – a spring celebration. Have one at your community, new, fun activities are always welcome!

May Day! – a distress signal. If that distress signal is due to low occupancy, failed marketing options, etc., contact New LifeStyles today for these reasons:

* Print, web and mobile marketing in one package

* High web traffic and extensive distribution

* A new format that will get your more attention

Currently, we are working on the following guides, all with the new format:

St. Louis

Kansas City

San Diego

Fort Worth Area

Houston

All have great distribution and most are in the top 15 of our nationwide search markets.

Please contact us today for more information on our upcoming guides, 2017 media kit and rate card, our web site and/or a new site for you.

We would love to put together a package that would include a new website, presence in the print guide and significant presence on NewLifeStyles.com. It will make an impact now and over time!

Cheers, Doug

Spring Break is Here and Everywhere

springbreak

It’s a bit of a ghost town around here the next couple weeks as a few of the New LifeStyles family is on spring break. But, things go on, we all pitch in, answer the calls for others and take care of our clients. It’s always important to get a break, so if you are a caregiver or a hard-working part of a senior care provider or community team, make sure you get those regular days off to recharge your batteries. Burnout sneaks up on all of us, so take the time off you have earned, even if it just means relaxing around your house or exploring your home turf.

So, while the rest of the group is away, I will try to drum up some new business!

If you have been considering trying our site, send me an e-mail (doug@newlifestyles.com), mention the code word PINTO and we will set you up with a listing, description, link to your site and graphic for three months at no cost (first time clients only).

In addition, we will provide a free analysis of your web site for mobile and search engine effectiveness, as well as senior friendliness. Just let us know when you want this service.

In March, along with spring break and St. Patrick’s day, these New LifeStyles guides close to new clients for the next edition:

  • SF Bay Area – This guide has grown for three consecutive editions and is the primary guide for San Francisco, San Jose, Oakland and the East Bay
  • Pittsburgh/SW PA – Great coverage in an area with excellent senior care and hospitals
  • South Florida – One of our largest distributions
  • Central Massachusetts – Thorough coverage both in print and online for this New England area
  • Orange County – Already a number of new advertisers for the next edition, don’t get left out.

Always remember that every print client reaches their demographic four ways – print guide, online search tool, mobile platform and virtual guide.

Thanks for your time, I look forward to hearing from you. Doug

Patriots or Falcons?

Patriots V Falcons

When you look at your community or service providing company and compare it to yesterday’s game, are you the Patriots or the Falcons?

If you’re the Falcons, you were doing great with a high census or strong customer base, succeeding in providing a quality service, making a lot of smart decisions and then tough times hit. You stayed with your plan, didn’t make many changes, then you did, but they were bad decisions. Your census has taken a dip, clients have been lost to other companies and you are struggling to survive. When tough times hit, you have to review everything you are doing, keep what is working, but change what is not. Many companies panic and try to reinvent themselves completely, while not keeping some part of their identity, others just try to survive, sticking with the same plan and strategy, hoping things will turnaround. It’s a tough call, but a smart mix is the answer, in tough times, don’t be too extreme.

If you are they Patriots, business was deflated, but you made some changes and then looked for the right opportunities to bounce back and return to strength. You relied on your core competencies, but also used some new tools to speed up your recovery. You won because of your historical strength combined with some well-timed, well-thought out changes and opportunities presented to you by your competitors.

That’s what we believe in here at New LifeStyles. We continue to upgrade our product, but base these changes in historical success that people trust and believe in. Enough evolution to keep our product fresh and relevant. If you have turned away from us in the past, its time to come back and see what we can offer your community or business.

Currently, we are working on the following guides:

All have great distribution and excellent online traffic. Our site, continues to perform well, with an increase in traffic and improvement in all quality traffic numbers.

If you need a new web site, we are the people to talk to. We host and manage over 300 sites in the industry that we designed and built. Studies show that most sites have a shelf life of 3-4 years, especially in regards to search engine optimization, so yours may be outdated.

Please contact us today for more information on the upcoming guides, our web site and/or a new site for you. In the meantime, I hope you enjoyed yesterday’s festivities. Doug

Holiday Gifts for a Happy New Year

Gifts

While we here at New LifeStyles are wrapping up the budgeting process, many of you have already finished or have had your budgets set for you for a few months. Now is the hard part, figuring out how to achieve your objectives while spending within and ever tightening budget. One answer, cover most if not all of your media channels through one source. That answer can be achieved through New Life Styles. To make it easier, here are some specials to take let you book your plans before the holidays:

1) How about a full page at half page rate in a New LifeStyles publication for new advertisers or past advertisers that have been out for two editions?

2) Maybe a free online addition for existing clients (up to a $90 value), just mention this blog.

3) Once again for the new or past advertisers that always struggle with gifts for that community offering two levels of care – two listings for the price of one.

4) Any of our clients or potential clients would look great in a virtual tour! Mention this blog and receive a $100 discount.

5) Virtual gifts are always a hit, so you can get a website analysis for free and 20% off the website package of your choice.

Just call or e-mail us by 12/22 to take advantage and make the start of 2017 a great one for your community or senior related company! Like many new clients and communities added over the last few months, this is the perfect time and perfect deal to start your 2017 quest for more residents and clients.

In December, the following guides are in progress and publishing in early 2017:

Dallas

Boston

Alabama

San Antonio

Sacramento

Austin

Feel free to ask about circulation and web search statistics for these markets.

Please contact us today for more information of our upcoming guides, 2017 media kit and rate card, our web site and/or a new site for you. Here at New LifeStyles we wish you a fantastic holiday season and a very prosperous 2017. Cheers, Doug