Did you know that you can greatly increase your senior living community’s awareness, sense of community, and business, by simply using social media? With approximately a quarter of the world’s population active on social media today, you may have been missing a large opportunity to promote your business–but with these quick tips, you can take advantage of the online world waiting for you right now.
Signing up for social media is essentially the first step in growing your online presence. A few of the main social media sites to signup for include Twitter and Facebook. Both of these sites are fairly easy to navigate and most importantly free! As you get more into social media, your community can try more diverse social media channels such as Instagram, Pinterest or Snapchat.
Engage Your Target Market
Now its time to use those social media sites to post relevant content for your target market. This includes both future residents and their families. You’ll want to reach out to them as the top priority in your social posts, so be sure that you’re posting relevant and engaging information for them (i.e., sharing and writing blog posts about topics that are relevant to them such “Top 10 Things to Consider in Retirement,” “How to Care for Your Parents as They Age,” etc.).
Involve Your Community Frequently
One way to show off your community’s lifestyle organically, and to give your residents another forum for expression, is to involve them on your social media channels. Be sure your residents and their families are following your social media pages. Regularly invite them to share images from events, fun memories, and questions and comments. Not only will this foster a sense of community and communication within, but it will also serve as a wonderful bit of natural marketing to all the potential clients who follow you as well.
Direct Potential Clients to Your Site
To begin to actively convert your potential clients, consider directing them to a landing page or your website, where you can collect their emails or have them fill out forms to receive more information. You can do this by including a link to your site in the bio of your social media page or sharing your community website in certain social posts.