We know that it can be tough, finding care for a loved one, or taking care of them yourself. So we offer our end users a blog with information on care giving, choosing a community, senior living and care news and just for fun!
If your doctor or caregiver has recently recommended for your loved one to be put on hospice care, you are probably wondering how your loved one can benefit from it. Often, hospice care can have a negative stigma, but in actuality can be a comfortable and peaceful service for seniors living in there…
Earlier this month the results of an initiative to rename and re-position the category name Continuing Care Retirement Communities (CCRC) was announced during the LeadingAge Annual Meeting and EXPO in Boston. The “Project Name Storm” initiative led by LeadingAge and Mather Lifeways concluded the recommendation that owners and operators of CCRCs…
Nurturing leads is a time-consuming and complicated task, often without immediate success. In fact, it’s not unusual for a senior living sales representative to only touch a lead once and if the lead “isn’t ready” for the next step, the sales rep simply moves on to other leads that are….
Even though many of the people in your senior living community have probably had many years pass since their last working days, they probably still feel a strong connection to the industries they spent years serving and the titles and responsibilities they used to have. For some seniors, working represents usefulness and it…
Continuing care retirement communities, often referred to as CCRCs or life care communities, can be a great choice for retirees who live independently today but seek the peace of mind afforded by residing in a community that is equipped to provide long-term care services if needed in the future. However,…
For the average person it is often difficult to distinguish one retirement community from another. Almost all retirement communities cater to those who are still able to live fully or mostly independently. However, the differences become more evident beyond that point because many communities are not able to provide services…
According to the U.S. Census Bureau, more than 10,000 Americans are turning 65 years old every day. And further, more than 50% of U.S. seniors have the majority of their net worth tied up in home equity. Based on this, you may be curious about the best way to access…
“ I know I should incorporate some type of post-marketing activity in my marketing plan for patients, residents or families that purchase our senior living service. Is it possible to do that with inbound marketing?” Yahoo! I was excited when a marketing director recently ask me this question. Why?…
The CDC has reported that, as of 2012, there were about 1,383,700 senior citizens living in 15,700 nursing homes across the nation. The number of senior citizens in the country is expected to double from 2010 to 2050, and the number of citizens over the age of 85 will be nearly triple in the…
Respite care is care provided to senior citizens by close family friends or professional caregivers. However, this type of care is temporary, not permanent. The aim is to give the primary caregiver time off to take a break, rest, run personal errands, and attend to personal matters. This is necessary because…