According to Wikipedia, “A form of online advertising, the web banner, or banner ad, entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.”
You can see some good examples at https://designschool.canva.com/blog/banner-ads/.
Some of our clients have ad agencies or creative departments who create these ads for them and have a library to choose from. But many of our clients are smaller businesses without this support. Not to fear though, just like creating videos, you can create a professional banner for your business in 10-30 mins. for free, without a design degree or expensive software. Like almost everything else out there now, there are numerous sites that offer banner creation for free. Some I have used include:
But there are many more. Just Google “Free Banner Ad Creation.”
From there, the wizard will walk you thru choosing a template, adding a background color, your logo or image, text, etc. It’s pretty easy. Just know what size you need. Your goal is to keep it simple, one message to drive the click. Once you are happy with your creation, you can save it and send it to your media source with the link URL (where you want the users to go when they click).
If you are interested in a banner ad on our site, ask for pricing. It’s a great way to get views in another search category or area.