Lets Talk Independent Living!


When speaking to family members and seniors, I hear plenty of misconstrued details about what life in a retirement community is like. Recently, one of my aunts was referred by one of her health and wellness counselors to start considering Independent Living options. At 68 years old she is very active & independent, but living alone in a two story home has brought on a whole slew of physical and emotional issues. After receiving the recommendation, my aunt called me to talk about living options. During our conversation, I was surprised to hear the many misconceptions she had been told about Independent living. After debunking a few of the misconceptions my aunt had, I decided to share with you a few common misconceptions seniors may have about Independent Living.

Independent Living is a fancy word for “Nursing Home”

Independent Living is not living in Nursing Home. Over the last few decades, senior care professionals have noticed the importance of seniors living an active and social lifestyle for longevity. Thus came about Independent living communities. Independent living provides opportunities for elders to be a part of a community, live as independently as possible, and enjoy a wide array of activities. Most Independent living communities do not have health and medical services for seniors while, nursing homes are focused more on therapy and medical care. Independent living communities also may have apartment or condo style living units, whereas nursing homes are often single occupancy or shared rooms.

Staying in my current home is the best option

Many seniors like my aunt, may feel they are most independent and have the greatest amount of freedom if they remain in their own home instead of moving to a retirement community. While this can be true for others, in my aunt’s case this was the latter. When it was first suggested for her to move into senior living or receive some form of care, she opted for home care. While home care was a good choice for her in terms of the care and assistance around the house. She was still entrapped by the realties of being a homeowner with much more housework and home maintenance then the home care aide could assist her with, not to mention the financial strain these tasks held as well. While living in an active adult community, seniors will have less of a daily workload and will be able to focus solely on themselves and activities that they enjoy. Many communities may also offer different services to help residents such as housekeeping and laundry services.

Independent Living is for people who are sick and dying

While retirement communities are filled with older adults, it hardly means they are sick and dying. On the contrary, these vibrant people are living life very fully without a lot of the burdens of life’s menial tasks. A retirement home is not the place to go to die, it is the place to go and make new friends, learn new skills, have more freedom, and enjoy life more!

Independent living enriches the life of many seniors and allows them to live life on their terms. If you or your loved one are looking for an Independent Living or active adult community in your area, click here to find Independent living options; Or order our print guide online to receive a booklet of all the living & care providers in your area.

Blogging 101


I’ve said it before and I’ll say it again. Content is Key! Just look online!

When it comes to building your online presence, having informative content available for your current & potential residents and their families to consume is extremely important. Not only can a great online presence bring in sales; but allow your community to become a trusted source for information related to the industry. I’ve written before about the importance of using social media services like Facebook and Twitter, but don’t stop there. Take it one step further and start blogging!
Over the past several years blogging has surged in popularity, making it a key factor to building your online presence. Some main reasons to blog include.

• Developing better relationships with potential residents 

• Drive traffic to your website

• Position your company as an expert in information on senior living & care
If the task of blogging seems daunting to you, below are a few tips on how to get started!

• Brainstorm and develop the purpose of your blog (What are you going to talk about?)

• Choose a platform to host your blog (Are you going to host your blog on your website? Or use hosting services such as WordPress.)

• Make a schedule for your posts (Are you posting once a week, twice a week?)

• When you are ready to start writing, start collecting ideas for posts (Don’t forget to write them down & ask for an extra opinion internally and externally)

• Create an outline, so you know how to structure your post

• Start your post with an engaging introduction

• Break up the body of your post into sections so it doesn’t seem to wordy

• Use bullet points, numbering, charts, video, pictures and other interactive media to keep your posts alluring

• Make sure your title corresponds to the post

• Then close your post with a purpose or conclusion ( Ask a question and engage the reader)

• Share links to the post on your other social media sites (Twitter, Facebook, LinkedIn)

• Stay committed & stick to your schedule & monitor for ROI

In all, when it comes to blogging getting started is often the hardest part. If you stay consistent and put out quality posts you can increase the possibilities for boosting your overall online presence as a senior living and care provider.

Responding to Online Reviews in Senior Living


Online reviews are becoming very important in senior living. For the most part, when a potential resident views online reviews, it is their first impression about your community. While we all hope to have positive reviews that reflect the excellent service you show to current and potential residents, sometimes a reviewer may want to raise concerns about your community, which could result in a negative review.

These types of situations are inevitable. However, whether the review is positive or negative, it is important to respond to the reviewer to show potential residents as well as the initial reviewer, that you are listening to their feedback and care about their opinion. Here are a few tips on how to handle online reviews.

Always Respond

Whether or not the review is positive or negative it is imperative to respond. A good way to start your reply is with a “Thank you”. Thank the reviewer for their input about your community, and taking the time to write the review. If the review is positive thank the reviewer for pointing out the positive aspects of your community and explain to them why your community continues to display these positive aspects. Next, if the review is negative be sure to apologize for the inconvenience or bad experience. If the discussion furthers offer to discuss the situation with the customer offline so you can attempt to correct the situation in a different medium.

Share your events with the reviewers

In addition to thanking reviewers for their feedback, be sure to invite them to any events your community is hosting. Not only is this a way for your reviewers to feel engaged in your community; It is a good way to bring in potential residents who were already reading your reviews and are considering your community. Lastly, if the review was negative this could be a great time to invite the potential resident back and address the concerns they had.

Advertise any changes you have made

In both negative and positive reviews be sure to highlight any changes you have made to your community. Whether your campus has been renovated, hired new management or started a new orientation program, it’s always nice to show that you are constantly making changes and improving your community.

Responding to online reviews may be difficult, but doing so you can help to continuously grow the positive representation of your community. Follow these tips to make responding to reviews effortless and efficient. Let us know if you respond to your online reviews?