Jennifer Campbell

DIY Banner Ads

advertising1

Banner Ads are one of the options we offer to senior living & care service providers, along with senior related products.

According to Wikipedia, “A form of online advertising, the web banner, or banner ad, entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.”

You can see some good examples at https://designschool.canva.com/blog/banner-ads/.

Some of our clients have ad agencies or creative departments who create these ads for them and have a library to choose from. But many of our clients are smaller businesses without this support. Not to fear though, just like creating videos, you can create a professional banner for your business in 10-30 mins. for free, without a design degree or expensive software. Like almost everything else out there now, there are numerous sites that offer banner creation for free. Some I have used include:

But there are many more. Just Google “Free Banner Ad Creation.”

From there, the wizard will walk you thru choosing a template, adding a background color, your logo or image, text, etc. It’s pretty easy. Just know what size you need. Your goal is to keep it simple, one message to drive the click. Once you are happy with your creation, you can save it and send it to your media source with the link URL (where you want the users to go when they click).

If you are interested in a banner ad on our site, ask for pricing. It’s a great way to get views in another search category or area.

 

Nice Increases Online

Traffic up this summer

After some hosting hiccups, our site is back to speed, which is showing in our traffic.

Our sessions in June were up 12% over May with an average duration of more than 2 minutes.

Mobile traffic was up 6% & accounts for 30% of all traffic.

Organic Traffic continues to represent >75% of total site traffic.

Dallas, New York City, Houston, New Jersey, Los Angeles, and Chicago had the most sessions by market.

Clicks to client’s sites were up 42% over May

Brochure Views increased by 10%

Photo Gallery View were up 8%

Views to Digital Guides were up 7%

Print Guide orders were also up 10%

If you would like a traffic report for your area, or a certain category, please send us an email.

Success – Follow-up on TLD Results

Good Job & Congratulations to the New LifeStyles Walkers!

We walked >100,000 steps on Wed., 6/21 for #thelongestday and beat our fundraising goal for the Alzheimer’s Association to #endALZ. 

Thanks to those who participated & donated! Including New LifeStyles, the company donated for all team members who reached their goal for the day.

We celebrated with breakfast tacos (like any TX based company would : ) Thanks again New LifeStyles!

TLD Bfast

The Fall Walks will be here before we know it. Join our team at one of many walks in TX, or donate to support your local chapter.  We look forward to walking with you then!

Stepping to Raise Funds for Alzheimer’s Research

The Longest Day Logo

Join many others as we participate in The Longest Day on Wednesday, 6/21, to raise funds and awareness for care and support while advancing research toward the first survivor of Alzheimer’s.

If you haven’t joined a team, or made a donation, consider joining & supporting the New LifeStyles Walkers, as we reach our daily step goals to raise funds for the Alzheimer’s Association.

Contact us for details and check back next week for an update on our success!

New LifeStyles News: Exhibiting at LeadingAge Texas Expo

Announcement of new market reps

New LifeStyles is excited to be exhibiting at LeadingAge Texas Expo in Austin!

If you are attending, please come by booth #104 during one of these times:

  • Monday, 5/22, Grand Opening, 3:45 – 5:45 p.m.
  • Tuesday, 5/23, Lunch, 12 – 2 p.m.

To learn about:

  • New LifeStyles web design service focused on the senior care provider industry
  • The “New New LifeStyles print format being unveiled in the next couple months
  • The options and benefits offered from advertising with New LifeStyles Online

Don’t forget to register for more than $2,000 in web design, print advertising and online service being given away next week at the booth.
 
Hope to see you there!

The Longest Day

alz

The Longest Day takes place on the summer solstice, Wednesday, 6/21/17. It is an event put on by the Alzheimer’s Association to “raise funds and awareness for care and support while advancing research toward the first survivor of Alzheimer’s.”

The New LifeStyles Walkers will be stepping that day to hit our goals and raise money.

Where ever you are, step with us to support the Alzheimer’s Association! Learn more about The Longest Day at http://thelongestday.alz.org.

How Does the New LifeStyles Guide Filter Into Each Market?

Distribution

We are often asked how our guides filter into the market each cycle.

In answer:

– 75% are mailed out initially to our distribution network. Those with standing orders, like hospitals, senior communities, senior centers, physician offices, churches and many other community outlets.

– The rest are sent out continually over the next five months, thru orders on our site & via phone, requests for senior shows, refills for distribution slots and the like.

Last month, more than 7,000 guides went out our door for orders, refills, shows, etc.

That’s means more guides on the streets & more views for our advertisers.

If you would like to see the distribution map for your area, or if you need guides for an event or a client, please contact us.

New Format for 2017

New NL Community Cover Example

We are excited to announce a New format for the New LifeStyles guide.

Starting with the Chicago guide to senior living and care (out in late June), advertisers will benefit from:

• Greater focus on self-contained sections/categories for ease of use

• Revised listing format allowing more information

• Cover available to showcase your community or services

And all for the same rates including print, digital and online. 

Tell us what you think: The first person to comment on this blog will get a free full-page ad or online featured listing in their area of service (must offer a senior related product or service, and must be a new ad, not replacing current advertising).