Bracing for the Falls of an Aging Nation

Last week, I had the pleasure of attending an industry networking lunch where Carmen Vitton, Chief Operating Officer (with many letters after her name) of Rehab Synergies presented on falls, and how best to plan to get ahead of them. The statistics on falls is staggering! And with the world aging, we will only see more. So Carmen was kind enough to offer her presentation to share with you as well. Click below to view.

Bracing for Falls

Senior Living & Care Links for the Week

VA Aid and Attendance: Money That Can Help Your Veteran or Their Spouse

Dealing with Infections Often Becomes the Burden of Families After Transitioning Home

Mental Illness Awareness Week: Removing the Stigma of Treatment for Mental Health Disorders in Seniors

Coping with Cognitive Impairment

“…but I love my home”: Is Staying in Your House the Right Move?

Three Must Ask Questions Before Moving In Retirement

Weekly Senior Living Industry Links

Industry Links

New LeadingAge Workforce Innovators Podcast Now Available

Is “No News is Good News” Really the Right Way to Approach Marketing Skilled Nursing?

Using a Responsive Digital Strategy to Target Your Healthcare Prospects, Adult Children, and Referral Sources

Trend Continues of Senior Living Providers Going into Home Health Care

Catered Living Is a Win-Win For Both Residents and Owner/Operators

Types of Online Advertising & Marketing

Online advertising with big sites, like Google, Facebook, Bing, and others can be a bit intimidating. From the many terms like remarketing, retargeting, native advertising & acronyms like SEO, SEM, PPC, CPA, SERP, etc..  many small business owners and scared away from online advertising options.

I was asked to speak on this topic & put together the following presentation to define some types of online ads, payment options, and campaigns.

Click to view/download, and post your questions/comments &/or contact me.

Types of Online Advertising

Online Traffic in August

Green Traffic Light

Traffic in August was up 6% to almost 50,00 sessions, with organic up 8% (75% of traffic).

Mobile traffic is up 5% to almost 16,000 sessions/month.

We also saw the second straight month of big increases to Information Request Forms (up 23%), Brochure Views (up 9%), Virtual Tours (up 151%) & Photo Gallery Views (up 49%).

Views the digital guides were up 9% to almost 1500.

Make sure you are making the most of these online views with a link to your site to drive traffic & pictures (2nd most requested thing on our site). The #1 most requested item on our site continue to be pricing. Your potential clients want to know if they can afford your services.

All online advertising include the email form (information request form) and online leads.

We also offer online only advertising.

For more information on any of these options, please contact us.