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  • How Offline Marketing Helps Older Adults Find Services They Actually Use
  • Who Handles Estate Matters After a Parent Dies?
  • Understanding Specialized Services Respite Care and Its Benefits
  • Choosing Care Partners Before and After Implant Surgery
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How Offline Marketing Helps Older Adults Find Services They Actually Use

September 2, 2025

Many campaigns chase clicks and overlook the channels that still move people in their 50s, 60s, 70s and beyond – TV, mail, print, a phone number that reaches a person, a flyer handed out in the right place. The question is simple: do these channels help people discover services they actually use?  The short answer…

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Who Handles Estate Matters After a Parent Dies?

September 1, 2025

Untangling what happens when you lose a parent or the head of the family and ask yourself, “Who steps in now?” might not just be a simple question, with all the complications and confusion it may entail. In most cases, you’d be dealing with either an executor, if there’s a will, or an administrator, if…

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