TRUSTED SENIOR LIVING INFORMATION SOURCE LAUNCHES INNOVATIVE WEBSITE

Press Release

Contact: Amy Jones / Lauren Witt, Forté Group, Inc. FOR IMMEDIATE RELEASE

Phone:214-890-7912 ext. 30 / 42 July 8, 2014

Mobile: 469-261-7544 / 817-721-5576
ajones@fortegroupinc.com / lwitt@fortegroupinc.com

Trusted Senior Living Information Source Launches INNOVATIVE Website to Help Seniors and Their Families Locate Care Providers

Dallas, TEXAS July 8, 2014: Traumatic events, or acute declines in health involving an aging loved one, often catch families and seniors off guard and create an urgent need to find a senior living community or care provider. Other times, seniors are simply ready to downsize and move to a community where the tasks of daily living do not involve housekeeping, yard work and home maintenance. When it is time to locate the optimal choice, many seniors and their families don’t know where to start their search, what to look for or howto get accurate information quickly. The entire process can be very emotional and logistically challenging, especially when families live in different parts of the country. New LifeStyles, the national and trusted source for senior living options with more than 25 years of experience, understands the demand for reliable, easy to access information that is readily available and searchable online. That's why the company recently launched a new web site with advanced and comprehensive search capabilities.

We surveyed families and determined what features would improve the experience that comes with looking for senior care or communities, and we used that information to enhance our interactive site, said Doug Fusella, COO and President of New LifeStyles. It brings us great satisfaction to make life easier for families and seniors. Our website is free, objective and comprehensive. We have more than 100,000 licensed communities and providers, including nursing, hospice, assisted living, memory care and home care providers represented, and we feel good about being able to provide that information to families across the country.

The digital technology complements the company's mobile site, App, print and digital guides, and further demonstrates its dedication to the public and communities as the leading set of free search tools. New LifeStyles is helping to give users a wide range of information through a variety of channels to start their search and find the best option for their family. The basic search allows users to filter listings based on wide-ranging categories including: independent living, assisted living, memory and nursing care, home care and much more. In addition to these filters, the website offers advanced search capabilities with more than 100 ways to narrow down a search to cater to specific needs. New LifeStyles has filters so people can search for providers based on financial needs, such as Medicare, Medicaid,VA and other forms of help.

My family founded New LifeStyles after seeing firsthand how challenging it can be to locate a quality care provider. We don't want other families to experience this frustration, said Fusella.Our print guide has helped hundreds of thousands of families across the country find the best options for them, and now we hope to assist millions more who are searching online for answers. As a trusted leader, we felt obligated to take the lessons we have learned and use them to build a new enhanced website with advanced search filters that raises the bar for our industry.

The site caters to seniors and families by offering a distinct portal that addresses their needs. Families can search for senior living and care options based on a city or zip code, and an interactive map greatly assists in pinpointing the locations of the communities and providers. Users can read about care providers, see photos and in some cases, take a virtual tour. They can also save and share searches with loved ones in other parts of the country or right next door.

The site gives users objective information without recommendations, and then we encourage families and seniors to do their homework, said Fusella. We suggest making multiple visits to a community to absorb the environment, talking to residents and employees, stopping by unannounced, checking the cleanliness, and looking up the licensing history and reviews. It is impossible to know the personality of a community without visiting. Our information resources allow families to narrow down their options to create a list of possibilities and a starting point, and then they can do their research online, on the phone and in person.”

In addition to the website, New LifeStyles also offers a free App and mobile site. The App includes a geo-mapping system that allows users to see every senior community nearby based on their current location. Each community “pin” is color-coded to identify the community by type and contains links to allow for rapid comparison.

The New LifeStyles print guides are available at many senior centers, hospitals and other public places around the country. The print edition can also be ordered over the phone or online and sent to a family’s home. A digital copy is available online for those wishing to access and share the booklet in real-time.

If you are interested in covering this story or would like to set up an interview, please contact Lauren Witt via phone at 214-890-7912 ext. 42 or email at lwitt@fortegroupinc.com or Amy Jones via phone at 214-890-7912 ext.30 or via email at ajones@fortepr.com.

ABOUT NEW LIFESTYLES

New LifeStyles is the ultimate source for senior living options, providing comprehensive, quality information on senior communities and care options. New LifeStyles’ services help seniors make an informed, comfortable decision about their future. In addition, these extensive resources are easily accessible - not only saving users time and money, but also reducing the frustration of trying to find information from multiple sources, agencies, or organizations. Whether seniors are looking for a nursing,retirement, or assisted living community, home care or something else, New LifeStyles can help seniors and their loved ones make the best decisions to fit their needs. For more information about New LifeStyles, visit www.NewLifeStyles.com.

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