Top Twitter Accounts For Senior Care Marketers to Follow


Senior care and living services are competing for new clients as aggressively as ever. Digital marketing is increasingly utilized in client acquisition efforts. If you are in a marketing role within a senior care facility or service, you are likely responsible for a digital marketing budget with an expected return on investment. In order to make sure your marketing efforts and budget are spent wisely, it’s critical to stay up to date on the ever-changing digital marketing trends. This can be very difficult considering digital marketing is the combination of several sub-channels including social media, email marketing, pay-per-click (PPC/SEM), and search engine optimization (SEO).

I have found the most efficient way to keep up on the changing digital marketing landscape is by following channel experts and thought leaders on Twitter. These experts are individuals and businesses who have years of experience in their marketing channel and are known for providing industry best practices. Below are seven twitter accounts I strongly recommend senior care marketers follow.

Danny Sullivan

Twitter Handle: @dannysullivan

Primary Marketing Channels Covered: SEO, SEM, Social Media


Barry Schwartz

Twitter Handle: @rustybrick

Primary Marketing Channels Covered: SEO, SEM

Twitter Handle: @KissMetrics

Primary Marketing Channels Covered: SEO, SEM, Social Media, EmailMarketing


Jay Baer

Twitter Handle: @jaybaer

Primary Marketing Channels Covered: SEO, SEM, Social Media, EmailMarketing


PPC Hero

Twitter Handle: @ppchero

Primary Marketing Channels Covered: PPC



Twitter Handle: @Moz

Primary Marketing Channels Covered: SEO


Chad White

Twitter Handle: @chadswhite

Primary Marketing Channels Covered: Email Marketing

Post by: Kyle Ems of