We know that it can be tough, finding care for a loved one, or taking care of them yourself. So we offer our end users a blog with information on care giving, choosing a community, senior living and care news and just for fun!
“ I know I should incorporate some type of post-marketing activity in my marketing plan for patients, residents or families that purchase our senior living service. Is it possible to do that with inbound marketing?” Yahoo! I was excited when a marketing director recently ask me this question. Why?…
The CDC has reported that, as of 2012, there were about 1,383,700 senior citizens living in 15,700 nursing homes across the nation. The number of senior citizens in the country is expected to double from 2010 to 2050, and the number of citizens over the age of 85 will be nearly triple in the…
Respite care is care provided to senior citizens by close family friends or professional caregivers. However, this type of care is temporary, not permanent. The aim is to give the primary caregiver time off to take a break, rest, run personal errands, and attend to personal matters. This is necessary because…
Like many 55 years and older citizens they want to stay in their home as they age. As I have been working in the Senior industry for many years, reading about new ideas where individuals or couples can live in their home but have services provided to them when needed…
“ I know I should incorporate some type of post-marketing activity in my marketing plan for patients, residents or families that purchase our senior living service. Is it possible to do that with inbound marketing?” Yahoo! I was excited when a marketing director recently ask me this question. Why? Because…
After being discharged from a hospital, seniors and their families not only have to worry about speeding up recovery through post-operation dieting or physical therapy, but they can experience a myriad of issues completely unrelated to physical health. Knowing what to expect when dealing with the American health care system, especially when…
Many people are waiting for a parent or spouse who is on a Memory Care community wait-list to get the call that there is finally an available space. These days, more often than not, Memory Care does have a wait-list at most communities. As people live longer, demand is increasing. One great…
It’s often hard to find new ways to make your senior loved one feel special, especially if they are in a senior living facility. I suggest you try one or all of the ideas below to make your loved one feel special. Three R Photo Collage– I recently was at…
For many years, the senior living industry has struggled with bridging the gap between sales and marketing, mainly because aging is viewed negatively in our culture instead of embraced as the next exciting chapter of our life.Therefore, selling something that means facing our age and, honestly, impending immortality is not…
Senior care and living services are competing for new clients as aggressively as ever. Digital marketing is increasingly utilized in client acquisition efforts. If you are in a marketing role within a senior care facility or service, you are likely responsible for a digital marketing budget with an expected return…