We know that it can be tough, finding care for a loved one, or taking care of them yourself. So we offer our end users a blog with information on care giving, choosing a community, senior living and care news and just for fun!
Newsletters are informational pamphlets that inform seniors and their families about the updates and other great things going on in your community. These brochures can be emailed, printed or web based. We not only want to keep our residents happy, in the senior living industry, but the family members of…
According to the U.S Census Bureau’s international population report An Aging World: 2015, the global population of individuals aged 65 and over rose by 55 million between 2012 and 2015. Correspondingly, as the elder population has increased so has the need for health services and caregiving. According to the report,…
Providers of aging services face challenges posed by continual shifts in technology, consumer behavior and search engine algorithms as they evaluate their approach to digital marketing. As a CEO, VP of Marketing or Sales, or Director of Marketing, anticipate that marketing will continue to become more complex. Your organization’s expectations…
When you look at your community or service providing company and compare it to yesterday’s game, are you the Patriots or the Falcons? If you’re the Falcons, you were doing great with a high census or strong customer base, succeeding in providing a quality service, making a lot of smart…
Marketing CCRCs to the Next Generation of Retirees 4 Reasons “We” vs. “They” is So Important Social Media Policy: What Your Company Needs to Include YARDI Senior Living Suite
How to Survive the Winter Blahs When Spring is Still Months Away Caring for Family Caregivers Within the Health Care System Spotting Problems at the Wheel
Today’s seniors are inundated with marketing specifically designed to catch their attention. But what do seniors really want? Simply stated, today’s senior is probably looking for reliable goods and services and excellent customer service. Reflecting back to how things were 50 years ago gives us a vantage point for the…
The Purpose Driven Employee You Say You’re Successful? Okay, Define “Successful” People with Dementia Need More Support to Manage Their Medication Spousal Caregiving: What We Can Do to Help CMS Reports ‘Sharp’ Drop in Avoidable Hospitalizations Among Long-Term Care Residents
“I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win win situation,” Bo Bennett. Most senior care business directors and owners have one goal: find new residents and clients. However, though finding customers can happen without planning and direct…
Moving out of your own home can be traumatic. Your memories are there and your independence may be as well. So when the time comes that you can no longer live alone, it can be frightening and sad. No wonder so many seniors fight moving to a more secure living…