Inside Advice on Marketing Senior Housing- Part III: How to Get Madison Avenue Advertising Results on a Shoestring Budget
By Phyllis M. Thornton
This article is the final in a series of articles derived from Thornton’s Textbook & CD: Inside Advice on Marketing Senior Housing—The 15 Components of Success.
While the right advertising program can help you build and maintain market presence, advertising alone will not increase your sales and occupancy. This point is so important- and so often misunderstood- that it needs to be said again: Advertising alone will not fill your building. Advertising does nothing more than remove the "barrier of ignorance" about the presence of your community.
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Resurrecting Your Closing Ratios
By Michael S. Miller / President & CEO of Primo Solutions, LLC
It's fierce. It's competitive. It's about always winning and never losing. It's about always being number one. It's a way of life. It's what we have come to expect. What am I talking about? Well, it is certainly not the Super Bowl or the World Series. I am talking about every day in the life of a salesperson.
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What's New with New LifeStyles
New LifeStyles will be exhibiting November 14-15 at the Senior Living Virtual Career Expo hosted by SeniorHousingJobs.com. Contact Us for information on a free job posting
for the first 20 clients!
Make sure you pick up the October issue of Assisted Living Executive! New Lifestyles Online Director, Jennifer Campbell, is featured in Anya Martin's article, Virtual Realties, detailing the growth of virtual tours in the senior housing website industry.
We are proud to announce Barrett Criswell as the new Regional Sales Director for the Maryland/Northern Virginia/Washington D.C. area. Barrett will begin assembling the Spring-Summer 2008 edition in December. Please contact him for advertising opportunities.
We had a great response to our free trial Information Request Form program. Make sure your community or organization is signed up to receive IRF leads, starting at $10 per month!
Contact us to learn more.
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Sponsor
Primo Solutions, LLC is a full service Mystery Shopping company, providing quality follow-up and follow-through measurement tools to evaluate your sales, customer service, and other front line team members. We provide telephone and in-person shops, sales training, and one-on-one coaching.
Visit www.primosolutionsllc.com to learn more. |
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Quick Links to New LifeStyles Online
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Upcoming Events
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Tidbits
- An estimated 40,000 to 80,000 American retirees currently live in Mexico.
USA Today, Seniors head south to Mexican nursing homes
- The number of online users who are 65 and over is expected to double in six years - from 11.5 million in 2005 to 23 million by 2011.
Jupiter Research, from GlynnDevins Advertising & Marketing: Look who's going online
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Publishers of New LifeStyles and New LifeStyles Online
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