Marketing to meet today's consumer demands: Attending to the "little" details can give your long-term care facility or senior community a big boost.

Society is in the midst of changing times. People are finding out that what worked two years ago won't work today.

Healthcare has changed, as well. Competition is coming from all directions. Standards for success have become higher. We must do everything better, quicker, and smarter--and with fewer people, less time, and less money. Success in this aggressive and competitive environment depends on performance and execution. You can't just rely on the high percentage of things you are doing right, but you also have to pay attention to the small percentage of things you could modify or improve to help you beat the competition in the marketplace.
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Summertime Tips for Seniors to Stay Cool and Well

Summer weather draws people outdoors to enjoy sunshine, outdoor activities and occasions that bring family and friends together. Along with these summertime benefits come the mixed blessings of heat. Seniors are particularly vulnerable in hot weather to heat exhaustion or worse.

Sunrise Senior Living (NYSE: SRZ), one of the nation's largest providers of senior living services, recognizes that seniors, like everyone else, want to continue living life to the fullest no matter the time of year. Celebrating 25 years of service to seniors, Sunrise finds the warming weather a prime opportunity to share its years of experience encouraging seniors to enjoy the summer months while reminding them of the unique issues heat poses to people as they age.
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What's New with NewLifeStyles

New LifeStyles guides are now available in CVS Stores. Look for the senior information kiosk in the pharmacy area.

Get more exposure with one ad. We want to make sure all of our advertisers benefit from the more than 120,000 visits we get to www.NewLifeStyles.com monthly. So starting in Fall 2006, all print listings include listings on our web site.   

Change your online listing, check your traffic and more at www.NewLifeStyles.com. Contact us to set-up a username & password to access your online account and check traffic, leads, update your online listing copy and more.

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