Website Marketing and Design
Article from The Love & Company Report
In website marketing, it's not , "If you build it, they will come," but "If you promote it, they will come. And if you build it well, they will inquire."
Most communities invest very little in electronic advertising...
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Inside Advice on Marketing Senior Housing
By Phyllis M. Thornton
This article is the first in a series of articles derived from Thornton’s new Textbook & CD: Inside Advice on Marketing Senior Housing—The 15 Components of Success.
Part 2 & 3 will be available in upcoming editions of News from New LifeStyles
Long gone are the days when hosting a cheerful open house and producing a pretty brochure passed for a marketing program. Today, maintaining and protecting your market amid fierce competition and rapid-fire industry change requires solving complex issues. It’s a time where no one’s future is assured. If marketing planning falters, an occupancy goal that looked like a sure thing can suddenly become a pipe dream. If marketing execution is incorrect, full occupancy can turn into vacancies before you know it.
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What's New with New LifeStyles

Have you seen our new cover look (left) debuting on all '07 guides? Give us your feedback.
Do you need some New LifeStyles guides fast? Guides are available in all CVS stores. Click here to find a store near you.
Record Traffic for New LifeStyles in March - We had more than 200,000 visits in March. You can showcase your services & community with an online tour, web page, link, amentities & services table and more. Contact us for more information.
Check your traffic and online leads, update your copy and more. Contact us to set-up an online account so you can.

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Inside Advice on Marketing Senior Housing—The 15 Critical Components of Success
Textbook and CD. The formula for full occupancy is now yours.
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Quick Links to New LifeStyles Online

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Tidbits
- Wages for 54 jobs in various areas of senior housing and care have increased 3.8%
WageWatch, Scottsdale, AZ
- Prospects currently are using the Internet primarily to research communities a significant distance from their homes.
How Important Are Web Sites in Marketing Retirement Communities, by Rob Love and Jennifer Buchet of Love & Company
Stats available at www.LoveandCompany.com

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Publishers of New LifeStyles and New LifeStyles Online

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