Identify Your Market for Effective Use of Messaging and Media

By Valerie VanBooven

What is your target market? When it comes to senior service providers, we think in terms of older adults. AARP defines a person as hitting that "senior" mark when they turn 50 (God Forbid!! I know a lot of 50 year olds who don't appreciate that at all!) In fact, there are a lot of 80 year olds who think of themselves as youngsters. However, with all of this being said, we still need to define a market segment that "typically" utilizes our services.

Full Article

• Your problems/issues in marketing
• A problem & how you solved it
• Your latest marketing tips
• Questions for your marketing peers

What's New with New LifeStyles

New LifeStyles guides are now available in all CVS stores. Click here to find a store near you.

Have you seen our new cover look debuting on all '07 guides? Give us your feedback.

Need new pictures of your community? New LifeStyles can now send a photographer to shoot pictures for you. Contact Us for more details.

Contact us to set-up an online account so you can: Check your traffic, update your copy and more.